Planning for Good

Actions like this make me proud to be an account planner. Planners of the world, join this new social movement, Planning for Good, to do some good with our skill set. To talk the talk and walk the walk. Some very smart and innovative thinkers out there (yes you - Gareth, Piers, Aki, Mark, Jason and others) will be briefing planners via facebook on cause-oriented projects. So take an hour or so out of your day and stop working on whatever you're cleverly trying to sell to your consumer base and join the movement! See Gareth's site for more info or click here to go directly to facebook.

p.s. I guess the APG is good for something!

Advertising Bible

All rise!

For this is the advertising bible. The cheat sheet everyday version of the bible to being awesome in our business. It's the philosophy in this book that is the guide to really being great - ways to create that ultimate winning and creative thinking mindset.

I highly recommend utilizing and practicing. One of my personal favorite teachings is the one that relates to winning "awards" in this industry.

If anyone else has a view on or experience with this little gem please do share.

News at a Glance

News map is the most brillant way to get all of the latest top news stories at a glance. For us millenials with shorter attention spans and want of instant gratification this is a perfect solution. Color coded boxes with variations in text size make this truly a user friendly experience. Just click on the story to take a dive deep.

Simple Brilliance

David Armano & the Brians on Fire crew shared this new way of illustrating - simply and brilliantly - the life cycle of a fan. Between this and the Net Promoter Score my clients will have 2 easily digestible ways of understanding the conversation flow of turning a person into a loyalist.