11/29/07

Virgin America - Truly Creating An Airline Americans Can Love

Instead of just creating a checkmark video (client: "We need a safety video as it's regulation and all of our competition has one. So, just create something so we can so.") ... Virgin America goes on and creates a relevant and engaging safety video that I actually paid attention to and I even learned from.

So often I tell myself in my mind that if my flight experienced any problems I wouldn't really know what to do - even though, I fly more than once a month. Now with this video I, a frequent flyer, paid attention, wanted to watch and actually learned.

Thanks to Anomaly and Virgin American for going against the grain and not just creating another checkmark video.

Cheers to many happy and safe flights.

p.s. I love the announcer's voice...very soothing and friendly.

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