The Ego Epidemic in advertising is ridiculous. This is one industry - probably because it's idea driven - that is high on ego and self-rightesness.
How many times do people take credit for someone else's idea? How many times do people add in comments to briefs/in a client meeting just because they want to be heard? How many times are people wrong and just don't say "Oops, didn't mean to do that?"
I'm in the account planning field and I am so sick of watching planners walking around all high and mighty. Like they are some kind of magical wizards that have all the wisdom and answers. Little do they like to admit that without the creative department they would be nothing. Nada. Hear that. Planning should inspire the creatives not be nit-pickers on briefs and wheels in a larger cog.
The greatest planners of all time are those that are genuine and not full of themselves. These are the ones that creatives take to, want to work with and go seek out for input. Those other planners out there - you know if you're one of them - are just wheels in the cog.
11/14/07
Egos in Advertising
Labels: Account Planning, POV
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3 comments:
(claps loudly) mmhmmmm, amen sister.
check out this scene from a planning director training session.
Spot on Margaret. Many agency big-wigs need to do a reverse Emeril - kick it down a notch.
I've been in advertising for over 20 years now and I've found that some of the brightest ideas have come from those who aren't in the limelight - secretaries, junior designers, spouses and the like. Isn't it about time we give credit where credit is due?
Or maybe it's time we set up an agency like the movie "Crazy People" - it might just work ;-)
After many years of watching, and listening I would suggest that the advertising 'industry' creates more negative than positive responses and if you doubt this, please check your gut reaction as you are bombarded for a week. And no, it is not a hit just because you got my attention. That is perhaps, the biggest, blackest lie of our 'industry'.
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